If you deal with email marketing you’ve probably met Frederick von Chimpenheimer IV (Freddie for short) – the MailChimp mascot. This is most suitable for companies providing a digital product/service. What you can also do is to let it communicate with the audience on your website. We mentioned that you can let your character speak about your products. Use the character to speak with your audience Whilst on the topic of spokespersons, you can delegate more responsibilities to your mascot and let him/her speak with your audience.
We all know that people like stories, but what people like even more is when there is someone telling them the story! Again, you can use your character as part of the design, and even use it as a spokesperson. If you are a local business, you probably make some print marketing materials.
We made the first step to connect the character with your brand. This will help the audience to associate the mascot with your brand easier and faster. While it’s not necessary to make your character a part of your logo, it’s a good idea to have an image on your website of your character interacting with your logo. So choose those ideas that are the best fit for your business needs. Keep in mind that if you put your mascot everywhere people might get exhausted seeing it, even get irritated.
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Level 3: The Archmage – The master level of how to transform your character into an ambassador of your company.Level 2: The Wizard – Advanced creative ideas for bringing in high-quality visual content.Level 1: The Apprentice – Basic ideas on how to use your mascot on your website and to promote your products.That’s why I’ve divided them into three levels: Some of these ideas are simple to execute, while others require a lot of work. That’s why we are going to dive deep in 12 different ways you can your character and see how other brands nailed it. Now brand characters are more popular than ever before.īut the fact that you have countless possibilities to use your mascot online could be confusing. Mascots have been used for a long time, but the Internet world and social media gave them a new life. Mascots, also called brand characters, serve as ambassadors of a company or a product. Here you’ll get lots of ideas on how to use a brand character and examples of how big brands do it.
Mascots can make companies go viral, but you need to know how and where to use them.